Media: the means of communication that reach or influence people widely.
Management: controlling and directing the affairs of an organization to bring about success
Why do you need video?
Accelerate – Deliver Your Message with Speed
We live in a bullet point society. Your message needs to be quick as a bullet, striking the viewer first and fast, and holding their attention. People digest information they see and hear faster than information they read.
Engage – Involve Your Website Visitors
Video brings visitors to your website and gets them to spend more time there. This mean they are spending more time exposed to the message you want them to see and hear. It doesn’t just tell visitors about your company, product, or service – it SHOWS them.
Direct – Drive Traffic to Your Website
Search engines live on new content, whether it is fresh copy, a new blog post, a press release, or a video. Every time you add content, your search engine rankings will go up. Create a channel on YouTube and Vimeo to really maximize the SEO benefit. Go further by sharing the video through your social media networks.
Entertain – Show Personality
Don’t feel as though you need to limit your video to merely being informative, it can also so be entertaining. IF it’s funny – viewers will remember it, share it and maybe even make it go viral. And there’s nothing funny about that!
Strengthen – Develop the Bond with Your Viewers
Internet is now the preferred content delivery method. A video made specifically for your business allows visitors to get to know you on a more personal level. A web video production on your website helps you brand your communications, places a human face on your content, and sticks with your audience long after they surf away from your page.
Stretch – Increase Your Reach
By sharing your video through your own social media networks and allowing visitors to share through theirs, you create the opportunity for your video to go viral. Social Media helps you maximize your reach and get seen. If the video is engaging and has a strong call to action, you’re going to see an increase in visitors to your website – and more business.
Distinguish – Stand Out from The Competitive Crowd
A visual representation of your company brings you to the front of the pack. Those that do will have a major advantage over their competition.